SkyLofts Grand Opening Announced

ROYAL OAK, Mich., April 21, 2004 — The creators of the popular SkyLofts Royal Oak development will showcase their brand-new SkyLofts MarketSquare with a grand opening of its information center and fully built-out model April 30, 2004, Development Manager Nico Schultz announced yesterday.

The loft condominium project from Morningside Equities Group will replace the poorly aging Select Inn motel located at 511 E. Eleven Mile Rd. The Royal Oak Plan Commission unanimously supports the plan that will offer new construction luxury loft residences.

“Downtown Royal Oak is looking forward to this new 88-unit condominium development called SkyLofts MarketSquare, which replaces the Select Inn,” said Ed Anderson, Chairman of the Plan Commission. “This new project, across from Royal Oak’s Farmers Market, will bring more residences into our thriving downtown and benefit downtown retailers who provide services for these new residents. Royal Oak is once again happy to welcome back David Strosberg of Morningside Group, the developer of SkyLofts Royal Oak and Main Place of Royal Oak. The Royal Oak Plan Commission looks forward to working with Morningside on this most needed area improvement.”

Morningside’s SkyLofts MarketSquare project will help the neighborhood realize its full potential… The new loft community touts a superior location with the benefits of a peaceful residential neighborhood only three blocks from all of the conveniences and excitement downtown Royal Oak has to offer.

David Strosberg, president of Morningside Group, made the announcement. “Morningside Group is extremely pleased to continue its successful relationship with the City of Royal Oak, and we look forward to making another contribution to the redevelopment of downtown.

Schultz added, “We are very happy with the unanimous approval, and pleased that the city supports the project. We intend to move ahead quickly. Construction is scheduled to begin this spring and add another strong residential base to the downtown.”

The avant-garde magazine, Utne Reader, listed Royal Oak as one of the nation’s 10 Most Enlightened Suburbs in their April 2003 issue. The magazine stated that Royal Oak stands out among cities such as Delray Beach, Fla. (Palm Beach), Naperville, Ill. (Chicago), and Burlingame/San Mateo, Calif. (Bay area) as an enlightened suburb. “Suburbs are often stereotyped as selfish and soulless, but the communities highlighted here could teach towns everywhere a thing or two about civic spirit and livability, but take a look at Royal Oak – a suburbohemia filled with ethnic restaurants, sidewalk cafes, art galleries, theaters, a farmers market and some of the Motor City’s best live music.”

SkyLofts MarketSquare is the only loft-style community in Royal Oak, offering high-end residences with hard-to-find amenities such as indoor, heated parking; individual storage lockers; and a bicycle storage room.

Spacious private balconies, wrap-around balconies or oversized terraces, gourmet kitchens, and hardwood floors are just a few of the extraordinary amenities SkyLofts MarketSquare offers. Open floor plans with angled walls create an avant-garde structure unmatched in other area developments. Additionally, the six-story residence provides panoramic views from downtown Royal Oak to downtown Detroit, and from the Southfield Town Centers to the business district in Troy.

Other amenities include incredible master suites with dressing rooms and extravagantly appointed baths, with plenty of opportunities to customize for an individualized showplace. A state-of-the-art fitness center and premium secured-entry telephone system with cable RV monitoring ensure that every aspect of residents’ sophisticated sensibilities are applied.

“When we built SkyLofts Royal Oak, we discovered the huge demand for loft-living with upscale amenities in Royal Oak,” said Schultz. “SkyLofts MarketSquare will answer that demand with more spacious, bright and airy residences, including 10-foot-high ceilings and 8-foot-tall windows.”

SkyLofts MarketSquare, which is set for completion late summer 2005, will feature pre-construction pricing from the mid $200,000s to the mid $500,000s beginning April 30 at its grand opening. From then on, the information center and model will be open daily … or by appointment.

SkyLofts MarketSquare is a Morningside Group development. Morningside, which develops premier residential and mixed-use communities throughout the Midwest, was founded in 1993 by David Strosberg, the firm’s president and CEO. In addition to his more than 25 years of experience in the real estate industry, Strosberg is a licensed architect and pioneer in developing the potential of suburban downtown communities. He was named Royal Oak’s Businessperson of the Year in 2003 for creating luxury condominiums and bringing upscale national retail stores to the area. Morningside’s incomparable work includes SkyLofts Royal Oak and Main Place in Royal Oak Michigan; Crescent Court and Museum Square in downtown Elmhurst, Illinois. For more information call 248.541.LOFT.

Click here to visit the SkyLofts MarketSquare website!